FillUp
FillUp is a mobile app that helps Nigerian motorists locate nearby fuel stations, track real-time fuel prices and availability, and receive alerts about their favorite stations. Designed to reduce guesswork and long queues, FillUp empowers drivers with accurate, timely information, all from their phones.
Client
FillUp
Service Provided
UX Research – Mobile App UI UX Design – Product Strategy – Design System Creation – Visual Identity & Branding – Responsive Marketing Website Design
The Goal:
Build a user-friendly mobile experience that simplifies fuel discovery – Design a clean, modern brand that evokes trust and utility – Create a responsive marketing website to drive app downloads – Implement a scalable design system to support long-term growth
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The Challenge:
– Designing for users across various devices and internet speeds – Balancing real-time data with clean, minimal interfaces – Building trust in a market often skeptical of digital platforms – Crafting UX that works well in high-stress, on-the-go scenarios
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The Result
– A sleek, intuitive mobile app interface trusted by thousands of Nigerian drivers – Real-time map integration, fuel price tracking, and user alerts – A responsive web presence that clearly communicates value and builds trust – High user adoption, positive feedback, and increased app engagement
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