Wayagram – Africa’s All‑in‑One Social & Marketplace App
Redesigned mobile and web interfaces in close collaboration with developers, product managers, and stakeholders to deliver a unified, intuitive user experience
Reimagined complex modules — including e‑commerce, live streaming, polls, event hosting, donations, chat, and social feeds, to ensure seamless UX/UI across every interaction
Designed and refined high‑fidelity prototypes, rigorously tested them, and iterated based on stakeholder feedback to meet business goals and project milestones
Helped integrate payments via Wayagram Wallet and simplified donation workflows, elevating both utility and engagement
Played a key role in mobile app enhancements, boosting registration flows, marketplace shopping, live‑stream participation, and community engagement features
Client
Waya Multilinks Technology
Service Provided
– Product Strategy Alignment – Mobile & Web UX Design – UI Design for E-commerce, Polls, Live Streaming, Events, Social Feed, and Wallet – Design System Development – Usability Testing & Prototype Validation – Design Handoff & Developer Collaboration – Microinteraction & Motion Design Guidance – Feature-specific Design Support (Donations, Wallet Transactions, Creator Tools)
The Goal:
To redesign mobile and web experiences across core modules, e‑commerce store, live streaming, polls, event hosting, donations, chat, and social feeds, with the aim of improving usability, boosting engagement, and enabling monetization through integrated Wallet and donation features.
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My Contribution
– Collaborated with developers, product managers, and stakeholders to create unified, user‑friendly interface designs for both mobile and web – Crafted intuitive UX/UI flows for complex modules, including live commerce, community polls, event creation, and in‑app purchases – Designed, tested, and refined high‑fidelity prototypes to align designs with business requirements and ensure on‑time delivery – Enhanced mobile registration, marketplace shopping, live‑stream participation, and community interaction features to support platform growth
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Results & Impact
Achieved a smoother, more intuitive user experience that increased user engagement—users now spend more time browsing, voting, chatting, and participating in live streams play.google.com wayagram.ng – Live commerce integration significantly boosted interaction and conversion by merging real‑time video and product purchase functionalities brainspate.com fastercapital.com – Poll and event modules promoted community involvement, helping users create and engage with meaningful social features wayagram.ng – Streamlined payment flows (via Wayagram Wallet and donations) enhanced monetization, making it easy to send money, contribute to causes, or buy from within the app play.google.com wayagram.ng – Contributed to the platform’s positioning as a next‑gen Nigerian social and commerce ecosystem—available on Android, iOS, and web
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